Video would soon drive 90% of all Internet traffic.

It sounds crazy, but for small businesses, video opens the doors to opportunities to both educate and entertain your customers.

Yet, despite its growing prevalence, many small company operators still seem to shy away from this powerful marketing tool. In my experience, those who pass on video do so for one of the following three reasons:

  • They don’t believe they have the budget to create ongoing videos.

  • They don’t have any ideas on what to produce.

  • They don’t have the necessary equipment and/or time.

Fortunately, we live in a brave new world. These excuses don’t hold as much weight as they once did.

High-quality video is no longer reserved for large corporate businesses. Everyone – everywhere – has the ability to create or access powerful video footage that engages their customers.

Here are ten reasons your small business must take advantage of these new opportunities by harnessing the energy and excitement of video marketing:

1. HELP CUSTOMERS UNDERSTAND YOUR OFFERING

When you’re in a store, it’s easy to sell a prospect on the value of your product or service. You’ve been doing that for years, and it’s worked pretty well so far. But things are different online, where losing that potent face-to-face interaction can make selling much more difficult.

That’s where video comes into play, as it gives you the opportunity to explain things the same way you would in the store. So, go ahead and show off that winning smile and personality. Video gives you the time to shine.

2. CREATE SOMETHING THAT PEOPLE WILL REMEMBER

Did you know that 80% of people remember the video ads that they see online? Can you say the same thing about every blog post and social media update you read? Chances are, the answer is no.

We’re working in a very crowded and noisy online world. Finding ways to stand out and showcase your creativity can seem like a daunting task. But statistics like this show us that there’s still a way to make a difference. Get your message heard by investing in video marketing.

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